Introduction to WFG’s #1 Selling Product:

This lesson introduces agents to the #1 selling product of World Financial Group (WFG). The goal is to equip agents with comprehensive knowledge and skills to effectively sell this product.

Essential Features:

Comprehensive Coverage: The product offers extensive coverage options tailored to meet diverse client needs, ensuring financial security and peace of mind.

Flexible Premiums: Clients can choose from various premium payment options, making it adaptable to different financial situations.

Cash Value Accumulation: The policy builds cash value over time, providing clients with a savings component that can be accessed if needed.

Riders and Add-Ons: Various riders are available, allowing clients to customize their policy to fit specific needs, such as critical illness or disability coverage.

Benefits:

Financial Protection: Ensures that clients and their families are protected financially in case of unforeseen events.

Long-Term Savings: The cash value component acts as a long-term savings vehicle, growing tax-deferred.

Flexibility: The product’s flexible nature allows clients to adjust their coverage and premiums as their needs change over time.

Peace of Mind: Clients gain peace of mind knowing they have a reliable financial safety net.

Sales Strategies:
Identify Client Needs: Begin by understanding the client’s financial goals and concerns to tailor the presentation accordingly.

Highlight Key Benefits: Emphasize the unique benefits of the product, such as comprehensive coverage and cash value accumulation.

Use Real-Life Examples:  Share success stories or case studies that illustrate how the product has helped other clients.

Address Objections: Be prepared to handle common objections, such as cost concerns, by emphasizing the long-term benefits and value of the product.

Build Trust: Establish a rapport with clients, showing empathy and understanding towards their financial situation.

Communication of Value Proposition:

Clear and Concise Explanation: Provide a straightforward explanation of the product’s features and benefits.

Customized Presentations: Tailor the presentation to align with the client’s needs and financial goals.

Visual Aids: Use brochures, charts, and other visual aids to help clients understand the product’s value.

Follow-Up: Ensure consistent follow-up to address any further questions or concerns the client may have.

Handling Common Objections:

Cost Concerns: Explain the long-term financial benefits and potential savings, highlighting the value of comprehensive coverage.

Complexity:  Simplify the explanation of the product’s features and benefits, making it easy for clients to understand.

Comparison with Competitors:  Demonstrate how WFG’s product stands out regarding coverage, flexibility, and value for money.

Skepticism: Build trust by sharing testimonials and success stories from satisfied clients.

This lesson aims to ensure that agents are well-prepared to present WFG’s #1 selling product confidently, effectively addressing client concerns and showcasing the product’s value.